About the Contributor

Contributed by Jo Roberts

• AI, Ethics, and the Law: How to Stay Aboveboard

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Artificial Intelligence

  Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. ...

• Seven Steps for Rolling Out AI Across Your Demand Gen Programs

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Demand Generation

  Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable ...

• AI Can Do Hard Things for You (Like Forecasting Future Success)

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Artificial Intelligence

  In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply ...

• Your AI Needs a Human Copyeditor

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Artificial Intelligence

  Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

• AI Can't Write Thought Leadership (But It Can Do Something Else)

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Artificial Intelligence

  Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially ...

• Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Artificial Intelligence

  When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI ...

• AI Use Across the Customer Journey Means Aligning Across Teams

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Artificial Intelligence

  The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and ...

• Can AI Save You From Marketing Inferno?

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Artificial Intelligence

  In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often ...

• Thanks, Obama: A Special Request From a Marketing Maker

  CONTENT TYPE: Infographic | ELEMENT: | TOPIC:

  Mr. President, you want us to celebrate "A Week of Making" starting June 12, encouraging folks to get their hands ...

• Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing ...

• Why Your Buyers Are Ignoring Your Lead-Gen Efforts

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Your buyers are more likely than ever to ignore your lead-gen efforts. Why is that?

• 14 Ways to Improve Conversion Rates of Online Forms

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first ...