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Contributed by Matt Silk

• Four Reasons Marketers Shun Mobile Messaging in Their Campaigns

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Consumers are adopting new ways to communicate with brands via mobile phones, but most brands are missing the opportunities that ...

• Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mix

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance ...