Contributed by Chintan Bharwada

  • Six Steps to Improve Customer Retention

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution ...

  • 10 Tips for Building Customer Loyalty

    CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

    Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. ...