About the Contributor

Contributed by Alex Lustberg

• Bridging the Chasm Between CMOs and CIOs in Digital Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Today's data-intensive marketing environment presents a real opportunity for chief marketing officers and chief information officers to bridge the gap ...

• Effective Customer Listening Requires More Than Keywords

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Is it your job to listen to and analyze social-media messages and direct customer feedback about your product, brand, ...