An email marketer's job isn't to churn out an endless glut of messages. It's to get readers to act—whether that's augmenting their awareness or converting to a customer.
Easier said than done. B2B subscriber behavior changes constantly. Gmail is seemingly a guessing game. And comprehensive A/B testing is rarely done... because every piece of the puzzle—from the campaign concept and the creative to the cadence—matters.
We love email, so we say: Challenge accepted! (Raise your hand if you feel the same.)
Join us on Friday, September 15 at 11:00am ET for PRO Roundtable: Email Marketing With Jay Schwedelson. Jay is a fountain of timely email marketing know-how based on real-world data.
Our new PRO Roundtables are one part Ask Me Anything (AMA), plus one part networking with like-minded marketers interested in email marketing. These are group discussions, so turn your camera on, ready your mic, and ask Jay your questions (and add your own observations) in real time.
Up-close-and-personal conversations require smaller groups than a typical webinar... so only the first 30 registrants can attend. First come, first served.
If you want to know what's working in email marketing now and improve your campaign results faster, we've got the advice you need and the in-the-trenches camaraderie you crave.
