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A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise.

Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy.

In this article, we'll share our technique to help you create high-quality AI-generated content without having to try every tool available.

Integrating ChatGPT, Jasper, and Neuroflash

The reason we combined these three tools in particular is because each has a value that strengthens overall content creation.

ChatGPT is our base for every new topic, from questions ("What is the quote of the day?) to complex prompts: "Write a marketing campaign for outsourcing your marketing. Include social media (LinkedIn and Instagram only), SEO, and SEA ideas. Make a content plan for the upcoming six months. Focus on our target KPIs: 1,000 impressions on LinkedIn, 1,500 website visits, 10 downloads, and 2 new customers."

ChatGPT provides bullet points that can be used to build your text around, and it gives a strong foundation for the content.

That is a great start. But ChatGPT cannot write our content.

That's why we work with Jasper, which contains many different workflows to write everything from a long piece of content to a strong email subject line, and which has a comprehensive set of editing features. It can also be used to assess the performance of your content and make necessary adjustments to ensure that it meets your desired results.

For example, Jasper integrates with SurferSEO, which checks your content SEO and gives you valuable insight on which keywords your contents lacks, how many visuals to include, and whether you should use more or fewer paragraphs.

But you haven't updated the piece for your target audience. Although you can include a tone of voice in Jasper, it does not always align with your buyer persona.

That's why we paste the written text into Neuroflash, which has the ability to customize content based on the emotions and brain of your target audience. By understanding the emotions and brain of the target group, Neuroflash produces texts that are accurate, clear, and logically structured.

Neuroflash is also able to analyze hard scientific data to tailor texts for various personas within your target groups. That ensures that the content is optimized for maximum impact on the audience.


Want to learn about other generative AI tools? Check out MarketingProfs' AI Tools Directory!


A Pre-Workout for Content Creation With AI Tools

Content creators must have a good base of knowledge and experience in content creation if they are to create high-quality output using AI.

1. Figure out where your piece is going

Before you start using AI tools, know where your piece is going. Is it a how-to list? Do you want to inform your audience of your products? Are you writing best-practices? All that has influence on the questions you ask ChatGPT.

Possible questions/prompts regarding your topic:

  • What are the five most discussed focal points of [topic]?
  • Describe the four most known pros and cons of [topic].
  • How is [topic] most commonly used?
  • How does [topic] work?

There is, however, no unified set of questions that works for every topic; rather, the approach must be tailored to each subject.

2. Write for your buyer persona(s)

AI tools can help you keep the right voice for your buyer personas in mind. Neuroflash contains a section where you can create your own target audiences. That way, all of your content is consistent in its tone of voice.

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ABOUT THE AUTHOR

image of Marielle Dellemijn

Marielle Dellemijn is a co-founder of Fueld, a marketing agency and HubSpot partner based in The Netherlands.

LinkedIn: Marielle Dellemijn