It's no secret: Every company wants its sales and marketing teams to be aligned—but so few organizations achieve alignment. Despite the best of intentions, most companies' sales and marketing groups are united in goal but divided in practice—what we're dubbing "The Great Divide."

Of course, sellers need access to the most timely, relevant, and impactful materials. But it's not enough to simply make assets available—sellers must know how to use those resources and when to deploy them in the sales process to optimize their impact.

Join Allego Chief Marketing Officer Wayne St. Amand, who'll explore the latest and greatest practices for Sales and Marketing alignment, content management, and content activation.

Join us to learn:

• Marketing's role in Sales enablement and how to foster sales-obsessed marketers
• How to get sellers to use content marketing effectively to win deals
• How to accelerate content-driven results with virtual tools like digital sales rooms—and why traditional tactics are no longer enough
• Best-practices to equip sellers with the information they need to deliver the perfect pitch every time
• How to help sellers differentiate themselves from competitors with content that's relevant, easy to find, and highly personalized

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SPEAKER

• Wayne St. Amand
• Chief Marketing Officer, Allego
• @allegosoftware

Wayne is responsible for driving business expansion through Allego's global corporate and product marketing initiatives. A seasoned marketing leader, Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.

Does your company need a product-led growth (PLG) strategy? And if so, which PLG approach makes most sense for your business, your customers, and your sales and marketing enablement efforts?

In this event, you will hear overviews of the six primary PLG motions in use by leading B2B organizations today.

Join us to learn:

• When and where each approach makes most sense
• Pitfalls and cautionary tales to keep in mind as you choose and begin implementation
• How and where you can combine PLG motions successfully
• And much more!

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SPEAKER

• Matt Heinz
• President and Founder, Heinz Marketing Inc.
• @HeinzMarketing

Matt is president and founder of Heinz Marketing. With 20+ years' experience, he is a repeat awardee of Top 50 Most Influential People in Sales Lead Management (Sales Lead Management Assn.) and Top 50 Sales & Marketing Influencers (Top Sales World).