Publishing survey-based research is gaining in popularity for good reason: It's an ideal content marketing tactic to build authority for your brand. But most marketers aren't trained on survey-related best practices.

This webinar injects a dose of discipline into a marketing tactic that requires it. We'll share an easy-to-remember four-step model that will help you focus on what's most important. You'll also get the inside scoop on must-haves for any survey project—and common mistakes you need to avoid (the kind that earn you, and all marketers, a bad name).

Join us to learn how to:

• Improve the quality of your survey data
• Publish research findings that are both credible and story-worthy
• Increase the reach and impact of your research findings