The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

In this webinar, you'll learn:

• What agile event programs are and why they're essential
• Strategies and tools for building agile event marketing
• How to scale agile event programs without losing brand integrity or valuable data
• Steps you can take right now to introduce agile event marketing into your business