Good communication skills are essential in life—both personally and professionally. And, with the large number of conversations happening online and within social networks, it can be hard to understand how to listen to what consumers are saying about your industry, brand, and products. However, with a simple and straightforward strategy in place, listening on social media can be easy.

In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders.