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Marketers need 1-6 hours to create a single piece of content, according to a study done by CoSchedule. Although the impact of smartly created and targeted content is high, spending so many hours on just one piece of content is not ideal.

Content automation can save you a tremendous amount of time, resources, and effort. In this article, I'll discuss some ways brands work wonders by implementing content automation tools.

I'll also list collaborative design tools and content management tools that many brands use today to automate content creation and marketing, and I'll share a few ways you can use these tools in your own campaigns.

Six Content Automation Tools That Can Supercharge Your Content Campaigns

 

User.com website screenshot

1. User.com: Use customized templates for the best marketing reach and engagement

Every prospect is at a different stage of the buying journey. Having a content template to reflect prospects' differing needs can help brands target and personalize their content to the right people, at the right time, and on the right platform.

User.com's customizable content templates can help you create everything from welcome emails to information collection forms to A/B-tested SMS campaigns to sharing custom coupons. Such diverse templates allow you to not only attract new clients but also engage current ones.

A few ways to make the best use of User.com's templates:

  • Create UTM tags for users to track their source and frequency of visit.
  • Use contact forms to collect users' personal details for your CRM when they perform a specific action.
  • Invite prospects to opt-in for your SMS alerts with social media posts or email newsletters.
  • Tag users based on actions they perform, and customize marketing content to each tag for brand advocacy.
  • Share holiday/seasonal freebies to encourage prospects to check out your brand.

 

Narrato website screenshot

2. Narrato: Create and collaborate on high-performing content

Narrato is a content creation, collaboration, and project management platform that brings your entire content process and team management to a single place. Creating high-quality content on Narrato's platform is easy because a powerful AI writing assistant helps you.

Narrato also acts as both a project planner and a repository for all content and projects. You can organize your content tasks under Projects and Folders. You can also track the status of your tasks visually, or even project manage through content calendars and Kanban boards.

On Narrato, you can create custom templates for your tasks to keep them structured. You can also assign tasks to one or more of your team members and move them through a workflow. Inline comments on content, messaging on the platform, and publicly shareable links are awesome features for collaboration with your content team and stakeholders.

Other cool features of Narrato: freelancer payment management and WordPress publishing integration. The platform is an awesome place to manage your content operations, and it just keeps getting better—new features are added every few weeks.

Curata website screenshot

3. Curata: Curate the best pieces of content to ensure consistent content delivery across platforms

Brands can create a memorable presence online through consistent content publishing. And although you may not spend hours on each piece of content thanks to a dedicated AI content creation tool, you can still benefit from a curation platform.

Curata is a specialized content curation tool that helps content marketers not only add to their content repository but also manage their team of writers and editors across multiple devices and channels. Plus, marketers will find it easy to get comprehensive insights about the engagement and impact of each piece of content on audiences across social channels.

Curata has a smart curation feature that recognizes your content preferences and recommends pieces accordingly. With the tool, you can curate a wide range of content, from blog posts to infographics to podcasts.

Some of the ways to supercharge your own content creation schedule with the help of Curata:

  • Implement social listening to find out what people are talking about across channels.
  • Do a content audit of your website and social media content to figure out whether you have created any content about trending topics.
  • Find content pieces of various formats that match your marketing needs and share it to the channels of your choice.
  • Figure out how well a particular content piece is functioning and repurpose well-performing ones for a different audience/platform.
  • Set up an editorial calendar for multiple in-house and freelance content creators.
  • Share feedback with contributors through various integrations, such as email and social media.
  • Gain visibility into the status of each project and ensure timely publication.
  • Track how engaging each content piece is and how it translates to your marketing/sales operations goals.

Zapier website screenshot

4. Zapier: Reduce time spent on repetitive tasks to focus on creative endeavors

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How Content Teams Are Boosting Content Creation Using Automation Tools

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ABOUT THE AUTHOR

image of Nisha Prakash

Nisha Prakash is a senior content writer at Godot Media, a professional content writing service. She specializes in content marketing, copywriting, content management, and social media management.

LinkedIn: Nisha P.