In this follow-up to April Dunford's B2B Forum Online keynote, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome, she'll dive deeper into the "how-to's" of product positioning.
In 20 jam-packed minutes of presentation and 40 minutes of lively Q&A, April explains how to build a "Point of View" narrative to help overwhelmed customers and prospects understand their choices in the market, while positioning your offerings as the superior option.
You'll learn:
- How positioning forms the underpinning of a good Point of View narrative
- How to structure a narrative around your Point of View that helps customers make informed purchase choices
- How to execute on that Point of View across both sales and marketing
This webinar is part of our PRO-exclusive B2B Backstage series, which focuses on strategy and forward thinking. Our speakers share their unique stories and philosophies, encouraging attendees to think differently, to be more creative, to forge a path to better B2B marketing.
