What social media gurus don't tell you is this: the business landscape isn't changing because of social media. It's changing because customer expectations are evolving. And it's the combined adoption of social networks, smartphones, tablets, review sites, gamification, geo-location, and more that sets expectations for this new, connected customer.

If you address the connected customer and her demands in business as usual mode, your brand will lose out. Instead, transform into a company ready for this new customer reality by understanding how technology influences behavior—and why. Then, adapt your marketing as fast as customers evolve.

Learn how by attending this special PRO seminar with digital analyst and author, Brian Solis, based on his 2011 book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. He'll discuss how to identify who to reach and where, what they expect (and value), and how to use today's myriad digital channels to connect with your customers.