Assigning a budget for a website is always a challenging task. It's essential to work within any financial means while breaking those expenses down into appropriate tasks. Prioritization is a must—and user experience (UX) should shoot to the top of that list.
A focus on website UX means providing users of your service with what they need, quickly and easily. When managing B2B communications and marketing, that is particularly important.
A business consumer looking into a product or service is likely seeking to resolve a problem or concern. That user lacks the time and patience to wade through irrelevant copy, animations, and videos to find a solution.
UX has been considered an afterthought for far too long. Let's go over five reasons businesses should pay attention to UX needs and direct appropriate resources into the area.
1. Amending website design costs time and money
Building a new website can be exciting, but it's an expensive process. It's crucial to get things right the first time.
If you fail to meet the demands and expectations of your audience, you'll accrue UX debt. Such a concern must be rectified sooner or later, and the longer you leave it, the more expensive and intrusive a website redesign will become.
Bring in professional expertise when masterminding the UX strategy of your website, and do not launch until it's ready. Engage in constant testing, tweaking, and checking to ensure you don't become victim to any basic pitfalls.
You'll need to redesign your website at certain intervals. Nothing lasts forever, and new UX trends will arise. If you have a solid grounding, however, those adjustments are more likely to be minor and manageable. If substandard UX means that a developer will need to recode your entire website, you're putting your business in a vulnerable position.
2. Fulfilling UX generates consumer loyalty
Brand loyalty should always be a priority in B2B business. It costs five times more to attract a new customer than to generate repeat business from a current one.
Loyalty is paramount when dealing with businesses. Getting a contract over the line with a major company can be time-consuming and frustrating. Constantly pitching for new clients is exhausting, especially if you rely on such income for cash flow.
If your UX design provides a simple, hassle-free approach for your clients, they're far more likely to stick with you. A business is unlikely to fix what is not broken, and a positive UX can even go a long way toward making up for periodic price increases.
Making an effort to build a customer profile at the outset and centering your website UX on that will make life much more pleasant for all parties.
3. Superior UX saves your business time
How much time does your business spend answering questions and resolving issues? If those problems revolve around your online presence, you can eradicate concerns with superior website UX design.
Ways to save time, both for yourself and your potential clients:
- Strategically located FAQ pages to address common queries
- Chatbot software to manage initial user questions
- A straightforward path down the sales funnel to taking payments that cuts out any middlemen
- Contact forms that allow users to contact you through automated means, cutting down on phone calls