Chances are, most of your customers spend much of their workday on email. Are they engaging enough with your emails, though? At a time when in-person networking is still not back in full swing and the privacy landscape is making it harder to reach new audiences, B2B marketing will increasingly rely on email to do the heavy lifting.
Where do you start, though? Join April Mullen of SparkPost as she shares some best-in-class practices you can implement in your emails now and as part of your 2022 plan to ensure wins.
You'll learn:
- How to grow your email database the right way
- Copy and design trends that drive engagement
- Email's role in building community
SPEAKER
- April Mullen
- Director of Brand and Content Marketing
- SparkPost
- @aprildmullen
April Mullen is director of brand and content marketing at SparkPost. She has 14+ years working in email for brands and agencies and in martech. She's also a co-founder of Women of Email, an organization with 5,500+ members on six continents, aimed at driving positive change for women in email marketing.
