How much do you invest in SEO each month, and how do you estimate the worth of your investment?

If you want your website to rank high in Google searches and attract visitors and potential business, you should be investing in SEO. And because many businesses say they don't invest in SEO campaigns at all, doing even a small amount of optimization puts you ahead of much of the opposition.

To get the most from your spending, think about the basic formula for SEO return on investment: Earnings from SEO - Cost of SEO ÷ Cost of SEO = ROI.

What you spend and what you earn from your website will depend on various factors, including these:

  • Type of business
  • Size of business
  • Size of competition
  • Size of website

Understanding how to calculate the ROI of your SEO campaigns according to the KPIs you have in place is vital for every business.

What is an SEO campaign?

There are two main types of search engine optimization: on-page optimization and off-page optimization.

On-page optimization is the process of improving an individual page's online visibility by incorporating well-researched keywords into its content and HTML source code.

Off-page optimization raises a page or website's visibility through links from websites and other signals that take place somewhere other than your site, such as social media activity, advertising, and other promotional methods.

How does an SEO campaign work, and how much should you pay?

The cost of your campaign will depend on the expertise and knowledge of the person or company doing the SEO. The success of the campaign depends on the skills of that person or company.

So, what are you paying them to do?

  • Find the best keywords and associated long-tail keywords for your business
  • Structure your site around those keywords in a way that fits your ideal potential customer
  • Formulate content strategies to increase engagement and sales
  • Gain traffic from your competitors
  • Monitor traffic to your site for broken links and slow page speeds
  • Stay abreast of new algorithms that could cause your traffic to trough

Ultimately, you hire an SEO expert to push your site toward the top of Google's search pages so you can make more money. Whom you choose to do the job will depend heavily on your budget. If you opt for someone who offers to manage your SEO for 100 bucks, however, your ROI will reflect that price. You get what you pay for, as they say.

How do you define and measure ROI?

The following are common ways to gauge SEO ROI:

  • Actual sales or orders from your e-commerce site
  • Clickthrough rates
  • Affiliate revenue
  • Number of visitors to your site

If you're investing in SEO, you need a Google Analytics account tied to your site. It's a free but valuable tool that provides insight into the success of your SEO efforts.

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ABOUT THE AUTHOR

image of Ryan Jackson

Ryan Jackson is an owner at Jackson Digital. He has years of expertise in emerging search engine optimization tactics, inbound marketing, and lead generation.

LinkedIn: Ryan Jackson

Twitter: @RyanJacksonR