Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects.

A well-told case study, complete with a high-stakes problem and a high-value solution, makes "getting to yes" easier. In this 90-minute seminar, you’ll learn a whole new perspective on what case studies are—and what to avoid plus a five-step process to write gripping case studies that read like a suspense thriller. You'll get tips on how to uncover the great case studies hiding in your company and learn ways to get the maximum marketing benefit out of each case study you write.