Businesses that harness the power of social media look for tools that can build audience and attract sales.

But which tools come to your mind when you need a solution? Obviously, the most popular ones. Yet, there are a lot of others, not as well-known, that are still amazing tools.

In this article, you'll discover five of the top lesser-known social media tools that can improve your campaigns.

1. SocialPilot

Even though this tool has been around for a while, it's not as popular as some of the names you usually hear in relation to social media management—at least, not yet.

But that doesn't mean it's not a very powerful tool. Here are some of the ways that you can use it.

To start with, you can automate your social media updates efficiently with various publishing and scheduling features (including bulk scheduling) for most major social networks and even for Google My Business posts.

SocialPilot also allows you to add team members, give them different roles and responsibilities, and allocate different social media accounts to them to manage. Because it has a simple user interface, new members can easily get on board the platform and carry out necessary tasks without wasting time.

SocialPilot supports the main social media networks and platforms that businesses focus on:

In addition to features that you'd expect from a social media management tool, SocialPilot has some great extras, such as tools to help you curate content effectively (and RSS feed automation), social media and Google My Business analytics, and a browser extension to share content on your social channels on the go.

2. Quuu

To run your social media pages effectively, one of your main worries is finding regular content for updates. With Quuu, you can all but eliminate that concern.

Quuu helps you to find content related to your industry that will attract your audience's attention. Quuu's service is unique in that your curated content pieces are handpicked, in the sense that humans vet these pieces of content before they're recommended for your social media pages.

Then, there are Pods by Quuu, a feature that allows you to share your pieces of content with other interested users. You can either join a pod or create one yourself and ask blogger and influencer friends to join.

Another feature of Quuu you'll fall in love with is the Quuu Promote:

All you do is submit your piece of content to Quuu. If it's found relevant and valuable, it will be sent to Quuu users in your niche as a suggestion for their social media pages, helping you generate more social shares (and traffic!).

What kind of results can you get with Quuu Promote? By promoting 170 blog posts on the platform, A Better Lemonade Stand got 71,532 shares and 43,066 clicks through to its pages.

3. Influential

If you're trying to build a large audience on social media, an influencer can help you achieve that goal more quickly. However, you have to select the right influencer for your brand.

That is a challenge most businesses face: Which influencer fits your business style and can help you gain the ideal followers?

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Top 5 Lesser-Known Social Media Tools to Improve Your Campaign Results

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ABOUT THE AUTHOR

image of Lilach Bullock

Lilach Bullock is a social media marketing consultant, trainer, and highly regarded speaker.

LinkedIn: Lilach Bullock