Blogging is not what it was 10 years ago. Getting a blog post to rank in Google is becoming increasingly difficult. YouTube has changed a lot as well: Getting videos to rank on the platform is not as easy as it used to be.

However, what separates blog posts from videos is that consumers are now demanding videos. For the busy and short-attentioned, videos can get information across to searchers with less effort and in a more engaging way. Accordingly, for certain searches, quality videos are rising above quality blog posts in search results, especially on Google.

If you are blogging and merely hoping that your posts will rank, you are likely going to be disappointed: The game is changing. But creating videos can afford you an opportunity to rise above all the boring, anonymous, no-personality content out there.

Here is how you can start optimizing your YouTube videos for Google ranking.

Look at Google searches to see whether videos ran

Do a Google search to see which videos are ranking. If there are no videos ranking, then there is probably a good reason for that: Google believes videos aren't the best format to deliver results for that search.

Look at the top menu to see where the Video tab is positioned, the closer it is to the left, the more valuable video is for that specific search.

The placement of content types on the bar will give you insight on what content you should produce: If you want to rank on Google SERPs, you'll have to understand Google's preferences.

Next, you can use the Keywords Everywhere plugin to see which related keywords other people are searching for. Doing so will help you find the right keywords to use.

Create content that educates and entertains

The type of videos that Google deems high-value for searchers falls into the educational category:

  • Tutorials
  • How-to content
  • Reviews

Structuring your videos in an educational format makes it easier for Google to recognize that your content is there to help the searcher.

After all, videos often do make much better how-to guides than long blog posts that viewers would have to read through. Google understands that, and it will rank your content higher if your video fulfills the promise of educating.

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How to Use YouTube Videos to Improve Your Google Ranking

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ABOUT THE AUTHOR

image of Elliot Chan

Elliot Chan is the content marketing specialist for video-editing software provider Wondershare Filmora.

LinkedIn: Elliott Chan