Your content and website are the bridge between a Google search results page and your site's thank you page. But how effectively does your bridge connect that first keyphrase to the final conversion?
In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you.
THIS WEBINAR FEATURES:
Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.
FREQUENTLY ASKED QUESTIONS
-
How much does it cost to register for a webinar?
Zilch. Zero. Nada. So long as you're a MarketingProfs subscriber (yes: even a free subscriber), all of our webinars are free—upcoming live events and our full library of on-demand webinars that were previously only available to PRO. But you do need to register to attend.
But if this webinar is now free, why do I have to register?
Our webinars may be free, but they're only available to subscribers. For upcoming events, we need to keep tabs on the number of people to expect on broadcast day because seating is limited. Plus, if a webinar is sponsored we're obligated to provide them with registrant info—and we need you to acknowledge that you understand this is a condition of registering (we like to keep things transparent, after all).
-
The live webinar is starting soon. How do I get connected?
If you've already registered for the webinar and you're signed into the site, select the "Watch" button from the webinar description page. Or, you can play it from your Learner Dashboard... all of the webinars you're registered for will be listed in the "My Events" list. The presentation will launch in a separate browser tab. MarketingProfs webinars are presented in Zoom.
What if I miss the live webinar?
No problem; we've got you covered. Learning doesn't take place in one place at one time, and while we only broadcast our webinars live once, we record all of them so you can watch later... whenever you want from wherever you are (provided you've got a solid Internet connection). Register now and we'll send you a note when it's available on-demand.
