Are you trying to prioritize channels, manage stakeholders, and find consistency in your content marketing efforts? Those are challenges faced by all marketers, but you'll gain a foothold on solving these issues if you focus on your message architecture.

In this PRO seminar and kickoff class of MarketingProfs University's Marketing Writing Bootcamp, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.