Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.

First, zero in on your ideal target market, suggests a Microsoft infographic. You'll need to find your niche to see where your audience is. Once you know your niche, you can cater to your audience on each social media platform to join their culture, according to the infographic.

Next, you'll need to select the publishing platform that best fits your brand's aesthetics, posting needs, usability, and capabilities.

Moreover, "to ensure you reach as many people as possible, keep your eyes on the trends and other big brands in the publishing space," recommends Microsoft.