The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party's attention.

The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices.

Set proper goals and maintain KPI

An ideal outreach campaign must begin with a clear set of objectives. Without them, it is impossible to measure success and define a consistent key performance indicator (KPI).

The purpose of your influencer outreach program might be to get influencers to write for your blog, become brand advocates, or vouch for your content or brand credibility. Start by defining clear targets.

Have different KPIs for different social media channels. After all, those channels are different from each other; your approach to each will be different, as will which objective is best suited for each.

Identify top influencers relevant to your purpose

The logical second step is identifying your niche influencers active on social media. Also, if you want to conveniently measure your outreach efforts and follow a KPI model, then it is a great idea to organize your targeted people into separate tiers, based on their social authority and influence.

There are many social tools to help you find brand advocates, industry experts, opinion leaders, and key decision-makers, including Followerwonk, Klout, Topsy, Commun.it, and Group High, among others.

Get a step closer to your influencers on social media

Influencer outreach can begin via different means, and it is important that you choose the way that has a high success probability and decent conversion rate.

Social media is my favorite medium for getting in touch with key influencers and learning from their valuable insights and predictions. Many influencers are active on Twitter, Google+, and LinkedIn, which is why those social channels make ideal communication channels for outreach.

Become socially active on those channels, and you'll be a step closer to your influential audience.

Keep in mind that outreach thrives on both patience and perseverance at each of these three stages: recruit, initialize and grow the relationship, and nurture.

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ABOUT THE AUTHOR

image of Vibhu Satpaul

Vibhu Satpaul is cofounder and chief operations officer at Search Eccentric.

Twitter: @VSatpaul