Many bloggers produce content that is overflowing with great ideas, exciting potential, and great advice, but they don't know how to emotionally connect with readers, hold their attention, and get readers sucked into their blog posts and articles.

Here, I want to give you five easy tactics you can use to instantly transform any blog post from an ordinary piece of content into an empathetic work of art.

This article covers three main topics:

1. How to make your posts stand out
2. How to get readers sucked into whatever you write
3. How to get readers to feel connected with you and your blog

So, with that, let's get started.

1. You must be interesting

If you've ever stopped to look around at what holds our attention today, you'd conclude three things do: music, television, and books.

And what do all three have in common?

They stimulate our emotions.

If you look up the definition of "interesting" (as defined on dictionary.com), you'll find: "Arousing a feeling of interest."

That doesn't mean "You must write logically informative content" or "you need to have information that will help them move forward"; it says that you keep someone's attention by stimulating emotions.

Everything we do in our lives is to experience some sort of positive emotion, and everything we don't do is to avoid experiencing some sort of negative emotion.

But what causes emotion in the first place... and how do you write in a way that gets your reader's emotions flowing, gets them connected to your writing, and gets them drawn into you and your blog?

That's what I'm going to get into now.

2. Paint pictures in their minds

As humans, we think in pictures.

For example, if I say house, tree, ball, truck, tornado, you likely get a picture in your mind of those things, with related memories.

For example, if I use words like "abstract," "development," or "communication," what does that make you feel? Likely, nothing. Or at least nothing much.

Why?

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Five Tips to Emotionally Connect Readers to Your Writing

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ABOUT THE AUTHOR

Chris Nosal blogs about marketing strategies at his marketing blog.