Are you facing increasing pressure from your leadership team to justify your marketing decisions?

Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

Very few marketers would suggest that data is not essential to being more effective. And most organizations are not lacking data. Data is everywhere.

The real challenge is gathering, extracting, analyzing, and presenting data to drive decision-making and action.

Data-Driven Marketing Culture

Marketing organizations that leverage data to maximize their efforts and optimize their marketing investments are considered data-driven cultures.

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A 12-Step Guide for Driving Marketing Action With Data

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ABOUT THE AUTHOR

image of Laura Patterson

Laura Patterson is the president of VisionEdge Marketing. A pioneer in Marketing Performance Management, Laura has published four books and she has been recognized for her thought leadership, winning numerous industry awards.