In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing cash cow.
Can it be done? It just takes a few tweaks to turn on the profits.
Your website needs to be crisp, clean, and focused with laser-like precision on your niche market. If you don't have a niche yet, identify your top-three classes of customers—such as the frequent buyers, the first-time visitors, and the clients you want to convert to lifelong customers—and create a customized Web page for each of them.
The following five steps will help you revamp your website:
1. Determine the goal of the Web page
If you want visitors to take an action, then each portion of the page should be a process to move them toward that action.
Feature benefits that your customer finds important. A lot of businesses fail at this step because they spend too much time promoting features and what they consider important about their product.
Here's the secret: Your customers don't care. They don't care about bells and whistles; they care only about what you can do for them. So tell them. Be specific, and limit the page to one or two salient points.
2. Remove everything that doesn't matter
You need short testimonials that speak to the specific benefit but that don't feature the whole story. Pick an awesome customer story, pull the pertinent quote, and feature it with a link so customers can click and read the rest of the story if they want to.
Remember that white space is your friend, and action verbs move the pace forward, toward the goal. Be simple and direct. Remove the rest.
3. Use landing pages that are targeted to your niche market
The landing page has a specific goal that is unique to your niche and may involve a free premium, such as a video course, an e-book, or a newsletter to give away.
Each landing page can be customized to the niche you serve. Change it around, and test which layout draws the best response in accomplishing your goal for that page.
4. Always have a giveaway
Your giveaway should be remarkable, worth talking about, and something visitors will want to forward to their friends and families. Your giveaway should include much of the best information you have.
Your visitors will think, Wow, if this is what the company gives away, I wonder how much better the products it charges for are!
5. Add a blog to your site and fill it with valuable information every day
Become a resource your clients can rely on for truth, honesty, and information they can use to build profit or create a better life. A blog is a way to start conversations with your clients; it can help you develop new product lines or introduce new ways to monetize current products that you may not have considered.
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If you follow the five simple steps in this article, you can turn your website into something more than a static, boring online brochure. You can turn it into a destination that your clients and customers visit frequently to gather more information and to learn how they can do more business with you. Which means you'll be able to increase revenue.
Facebook marketing is a great way to build brand awareness and generate excitement about your website... and your products. Check out Facebook Success Stories, a MarketingProfs case study collection, to learn how 21 companies are taking advantage of Facebook's tools, ads, applications, and Fan pages to promote their brands.
