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The 2025 State of AI in B2B Video Marketing

January 9, 2025 — 2:00 PM ET

Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, we'll unpack how companies of different sizes approach AI implementation, AI's real impact on video production costs and team efficiency, future predictions for AI's role in B2B video marketing, and so much more. Sponsored by Goldcast.

Email Marketing Friday Forum

January 10, 2025 — 11:30 AM ET

What's working in email today? Join three email marketing experts as they reveal new ways to reach your audience and build meaningful connections. From subject lines to metrics, deliverability, and better automated flows, this free Friday Forum has what you need to succeed in the year ahead! Sponsored by Validity.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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TJ Waldorf | Article

AI's Impact on Product-Content Orchestration in B2B Marketing

December 19, 2024

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

Keith Turco | Article

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

December 18, 2024

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.

Maria Fintanidou | Article

Five Ways to Unleash the Power of AI in B2B Email Marketing

December 17, 2024

Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.

April Boswell | Article

How Marketing Data Validation Is the Key to Successful Campaigns

December 12, 2024

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.

Chad S. White | Article

Email Marketing Developments in 2024 and Their Ripple Effects in 2025

December 11, 2024

Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

Roland Deal | Article

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

December 10, 2024

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.

Asaf Greiner | Article

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

December 5, 2024

The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

Jon Miller | Article

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

December 4, 2024

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

Hannah Gibson | Article

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

December 3, 2024

Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

Nick Lavacca | Article

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

November 27, 2024

Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

How to Create a Marketing Automation Strategy [Infographic]

December 12, 2024 — 10:00 AM ET

A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. This infographic covers what that looks like when executed.