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B2B Marketing Events

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How Indeed Uses Snowflake Data Clean Rooms to Optimize Marketing Spend

March 13, 2025 — 2:00 PM ET

Struggling to accurately measure the impact of your marketing and advertising spend? To understand the cause-and-effect relationships in its marketing, Indeed started using Snowflake Data Clean Rooms. Discover how Indeed conducted experiments that preserve user privacy while maximizing transparency to increase the impact of marketing spend. Sponsored by Snowflake.

Video Marketing Friday Forum

March 14, 2025 — 11:30 AM ET

Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!

Ask an Expert: Group Edition With Janet Driscoll Miller

March 18, 2025 — 12:00 PM ET

You've got GA4 and SEO questions. Our guess is... you're not the only one asking the same thing. That's why we're bringing in expert Janet Driscoll Miller for a super-sized Ask an Expert session. More time for questions. More seats for you to join.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Angela Hill | Article

10 Common Mistakes B2B Marketers Make When Measuring TAM

March 12, 2025

Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.

Chris Gokiert | Article

All Marketing Is Performance Marketing: A Full-Funnel Strategy

March 11, 2025

Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.

Cynthia Kristensen | Article

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

March 6, 2025

Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.

Jeremy Meade | Article

Quality Matters: The Real Impact of Data Accuracy

March 5, 2025

Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance. Read more.

Anna Tsymbalist | Article

How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

March 4, 2025

Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.

Emily McLaughlan | Article

Embracing Mobile SEO: How to Optimize Your Site for Mobile-First Indexing

February 27, 2025

Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.

Lisa Sharapata | Article

The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

February 26, 2025

Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment. Read more.

Kishore Kothandaraman | Article

How Marketers Can Use AI Responsibly and Ethically

February 25, 2025

Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.

Andy Springer | Article

The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

February 20, 2025

AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

Mark Emond | Article

AI in Marketing: Three Strategic Steps CMOs Should Take Now

February 19, 2025

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

Win B2B Mindshare Through Strategic Influencer Partnerships

March 19, 2025 — 2:00 PM ET

In today's crowded B2B landscape, winning mindshare is everything—and it happens long before buyers show intent. Join us to explore how strategic influencer partnerships amplify your brand's reach when it matters most. You'll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact. Sponsored by Goldcast.