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![Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms](https://i.marketingprofs.com/assets/images/authors/mike-hakob.jpg)
Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms
September 11, 2024Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.
![Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand](https://i.marketingprofs.com/assets/images/authors/beth-laguardia-cooper.jpg)
Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand
September 10, 2024Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.
![The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric](https://i.marketingprofs.com/assets/images/authors/kendl-friedman.jpg)
The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric
September 5, 2024Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.
![Five Ways to Use AI to Improve Your Advertising Strategy and Impact](https://i.marketingprofs.com/assets/images/authors/ian-liddicoat.jpg)
Five Ways to Use AI to Improve Your Advertising Strategy and Impact
September 4, 2024Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.
![B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?](https://i.marketingprofs.com/assets/images/authors/Kerry-Cunningham.jpg)
B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?
September 3, 2024Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.
![Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI](https://i.marketingprofs.com/assets/images/authors/Eleanor-Hecks.jpg)
Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI
August 29, 2024Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
![How to Unlock New Upselling Opportunities: The Case of E-Gift Cards](https://i.marketingprofs.com/assets/images/authors/cindy-mielke.jpg)
How to Unlock New Upselling Opportunities: The Case of E-Gift Cards
August 28, 2024Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.
![Leveraging Partnerships for Growth in B2B Business](https://i.marketingprofs.com/assets/images/authors/michael-wilczak.jpeg)
Leveraging Partnerships for Growth in B2B Business
August 27, 2024Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.
![Why Marketing Leaders Should Care About Brand Valuation](https://i.marketingprofs.com/assets/images/authors/laurence-newell.jpg)
Why Marketing Leaders Should Care About Brand Valuation
August 22, 2024Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.
![Google Wants You to Date Other Organic Platforms. Take Them Up on It.](https://i.marketingprofs.com/assets/images/authors/kelly-ayres.jpg)
Google Wants You to Date Other Organic Platforms. Take Them Up on It.
August 21, 2024Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.