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LIVE! Wed., Oct. 30, 2024 at 12:00 PM ET

Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

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Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

October 30, 2024 — 12:00 PM ET

The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.

The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

October 31, 2024 — 2:00 PM ET

Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.

Author to Author: Ann Handley Talks to Geraldine DeRuiter

November 6, 2024 — 12:00 PM ET

Your written word has the power to connect, inspire, and transform—and it's especially profitable in marketing! Join Ann Handley's fireside chat with author Geraldine DeRuiter to explore the joys and challenges of writing, the importance of storytelling, and how to build meaningful connections with readers.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

October 22, 2024 — 10:00 AM ET

In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.