What is marketing automation? What are the four methods of measuring Web site traffic?
Find out in the latest episode of Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.
Show length 23:33
0:35 Implementing marketing automation
2:58 Stop answering your phone, use SpinVox for forwarding voicemail
4:22 Google Reader shows subscriber stats
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ABOUT THE AUTHOR
John J. Wall speaks, writes, and practices at the intersection of marketing, sales, and technology. He's a partner and head of business development at analytics firm Trust Insights. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host, Christopher S. Penn. He has held positions specializing in customer relationship management, marketing automation, and sales support systems both at venture-funded and privately held businesses, working with Microsoft, Oracle, Salesforce.com, and other clients.
Twitter: @johnjwall
Christopher S. Penn is a co-founder and the chief data scientist of TrustInsights.ai, a marketing and management consulting firm. He is a renowned keynote speaker and best-selling author who specializes in analytics, digital marketing, and machine-learning.
LinkedIn: Christopher Penn
