MarketingProfs Podcast: All About Marketing Automation and Web Analytics

What is marketing automation? What are the four methods of measuring Web site traffic?

Find out in the latest episode of Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

Show length 23:33

0:35 Implementing marketing automation

2:58 Stop answering your phone, use SpinVox for forwarding voicemail

4:22 Google Reader shows subscriber stats

5:58 Rodgers and other ISPs hijacking your browser and tracking you

10:10 Economic downturn in an election year

11:15 Alex asks about Web site conversions

15:15 Web analytics—Google Analytics, Yahoo's MyBlogLog, CrazyEgg. Heatmaps, UI and the Golden Triangle

17:30 Accounting for RSS feed in your stats—Feedburner, partial vs. complete RSS feed. Analytics on the server is also crucial.

20:12 Going beyond analytics as a service, Feedburner, and server-side Analytics—writing your own tracking system so you can track sites that don't allow analytics.

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ABOUT THE AUTHOR

John J. Wall speaks, writes, and practices at the intersection of marketing, sales, and technology. He's a partner and head of business development at analytics firm Trust Insights. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host, Christopher S. Penn. He has held positions specializing in customer relationship management, marketing automation, and sales support systems both at venture-funded and privately held businesses, working with Microsoft, Oracle, Salesforce.com, and other clients.

Twitter: @johnjwall

Christopher S. Penn is a co-founder and the chief data scientist of TrustInsights.ai, a marketing and management consulting firm. He is a renowned keynote speaker and best-selling author who specializes in analytics, digital marketing, and machine-learning.

LinkedIn: Christopher Penn

Author to Author: Ann Handley Talks to Geraldine DeRuiter