What is marketing automation? What are the four methods of measuring Web site traffic?
Find out in the latest episode of Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.
Show length 23:33
0:35 Implementing marketing automation
2:58 Stop answering your phone, use SpinVox for forwarding voicemail
4:22 Google Reader shows subscriber stats
5:58 Rodgers and other ISPs hijacking your browser and tracking you
10:10 Economic downturn in an election year
11:15 Alex asks about Web site conversions
15:15 Web analytics—Google Analytics, Yahoo's MyBlogLog, CrazyEgg. Heatmaps, UI and the Golden Triangle
17:30 Accounting for RSS feed in your stats—Feedburner, partial vs. complete RSS feed. Analytics on the server is also crucial.
20:12 Going beyond analytics as a service, Feedburner, and server-side Analytics—writing your own tracking system so you can track sites that don't allow analytics.