Obsessed with B2B marketing? You should be a PRO member! Join now at 25% off (or 50% off for teams).

What does the title "program analyst" sound like to you? Computer programmer? A person who studies programs and determines their strengths and weaknesses? It's neither.

In fact, one of this column's authors worked as a program analyst with various programs in human resources and education; the job entailed working with contractors to develop courses, videos, and internal marketing programs.

So you can't judge a job by its title. But rest assured that job titles and experiences can easily transfer to other jobs. No matter what your background is, if you're trying to move into a new area, you can get potential employers' attention. It's all in how you present yourself in the cover letter, resume, and interviews. Customize that information for each job you apply for.

Current Marketing Challenge

Next Marketing Challenge

How can we get along better with our marketing team?

Click here to offer your advice or here to ask a question.

How Do I Pump Up the Management Volume?

I have six years of advertising/marketing experience and am looking to advance into a management position within my field. The roadblock I seem to face is that I do not have any direct management experience. Both the graphic designer and temp we have report to me on a daily basis, but not on paper. I also lead various projects/initiatives.

I don't want to embellish and get in over my head, but is there a better way to address my management experience on my resume or when interviewing? Or can I do something to gain the experience I need to advance into management?

—Sharon, Consultant

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.