Steve Lubahn brings a breath of marketing expertise to the Forum. His background in web design as well as marketing strategy allow him to offer wide-ranging advice to fellow members. Read on to learn more about this interesting member.

Where are you based?

La Crosse, WI, USA

What do you do in real-life?

I am Vice President of Marketing for LockNET, Inc. at the headquarters in La Crosse, WI. My position is the only full-time marketing role in the company, I am involved in all aspects of marketing including product development, pricing, promotion, internet marketing, sales support and training, and PR. I use a local marketing firm extensively; they are in essence an extension of my “marketing staff”.

I also have a marketing firm I started in the mid-1990’s called Forward Marketing, I mainly serve local small business owners with website development and internet marketing activities. Not a lot of billable hours, but I covers the cost of my home PC and software.

Tell us about your company.

LockNET started in 1980 as Computer Bay, a reseller of software and computers. The company was renamed LockNET and refocused in late 2004 to concentrate on network security and compliance consulting. The company offers managed IT services and support in network security management, remote network management, and remote backup. We currently over 25 employees and 6 outside sales people covering Minnesota, Wisconsin, Iowa, and part of Illinois. (Note we had about 12 employees and 2 outside sales reps when I started November 1, 2005 – the growth has been exciting!).

LockNET focuses on the financial vertical market, also government, education, and small business.

Explain your Community Name and why you selected it.

The company name was chosen shortly before I started. Because we focus on network security, “LockNET” was chosen to reflect locking down your network and making it more secure. We also have brand extensions of products like “nfire” network security management and “nsentry” remote network management, these build off the “N” in the front of our logo (the “N” is for network).

What kinds of KHE questions do you enjoy most? I enjoy the strategy questions in industries not related to mine that help me stretch my thinking. I also enjoy when my experiences can be posted, sometimes in challenge to other posts, to help the question asker to see several sides of an issue or avoid a pitfall I may have experienced.

Describe a specific KHE discussion you learned something from.

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ABOUT THE AUTHOR

Carrie Shearer is a writer and researcher who has been published in the European Wall Street Journal and other global publications.  Before embarking on her second, or is it third career, Carrie spent 25 years in the international petroleum industry, most of it overseas.