This article is a Five-Minute Communication Test: Do you have connectors?

In exactly five minutes, you can find out for yourself if your copy on your Web site/brochure/sales letter etc., will be read by your customer from start to finish. It's a simple, yet extremely powerful test.

Take five minutes to read this article and you'll be amazed at the power of connectors, and how it greatly improves the chances of customers reading... and then buying your product or service.

So what are the connectors in copywriting?

You may have not realized it, but you just read a connector. Look closely. What was the last line of the last paragraph? The line said "you'll be amazed at the power of connectors, and how it greatly improves the chances of customers reading... and then buying your product or service." And then the very next line said, "So what are the connectors in copywriting?"

Do you see what's happening?

The reason you slid from one paragraph to another so easily is because you have a connection.

A connection is like a bridge

See? I did it again. I took the last word and connected it in the next paragraph. And yes, connectors are like bridges. All you have to do is take the last thought of the last line, and somehow re-create that thought in the first line of the next paragraph. And you have a live connection that keeps customers reading, and almost slip-sliding down the paragraphs.

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ABOUT THE AUTHOR

Sean D'Souza uses age-old psychology, marrying it to modern technology, on his Web site, psychotactics.com. Can "psychological tactics" make a difference? Go there and find out.