Dream financiers. You know who they are: bankers, venture capitalists, those extraordinary high-net-worth individuals called angel investors.

Knowing who they are is one thing, but getting to them is another thing altogether. In all of the murkiness of raising funds, one thing's for certain: someone is getting through. Last year, angels alone invested an estimated $16 billion in small businesses.

So how can you turn these “dream” financiers into “your” financiers? We've successfully raised tens of millions from angels for our businesses, and below is a little street wisdom we've accumulated about how to network with the money people.

Prime the pump

Imagine you're a big-time investor or lender. If a total stranger approached you for money, would you be likely to jump in? But what if you already had a months-long rapport with the entrepreneur? Or what if you were introduced by a trusted contact? Then would you give it more serious consideration? Statistics indicate that, yes, you would.

Familiarity always increases the odds of financing success. So, first off, it's all about building and maintaining relationships, especially before you actually need the money. When you're needy is the worst time to try to get funding, because you have no leverage. So think ahead and develop relationships now with the people who have the potential to provide you money in the future. Then, when you actually do need cash, you're simply explaining the next evolution of your business to your “primed” financiers.

To create this rapport, it can be as simple as emailing periodic updates to your network to keep your project top-of-mind, or penning a quick note and dropping it in the mail the “old school” way. Remember, most investors invest in projects they are excited about, and it's up to you to create and nurture that excitement.

Tap the professionals

“A lawyer, an accountant and an entrepreneur are walking down the street….” Sound like the beginning of a joke? Well if your network of financiers is running thin, it's anything but funny— it's a serious opportunity. In our experience, reaching out to accountants and lawyers is a great way to broaden your network of money people.

Give this a try: drop a line to your legal and accounting professionals and ask them to introduce you to acquaintances and clients who might be able to help you. After all, their clientele typically includes angel investors, venture capitalists and other successful entrepreneurs who see them as confidants and trusted advisors. And if they do help out by connecting you to their contacts, this can add tremendous legitimacy to your project and credibility to the conversation any investor will consider having with you.

But don't stop there! Since law firms and accounting firms typically have multiple colleagues, each with their own roster of clients, be sure to ask for referrals to the appropriate partner within the firm who just might have that magical contact for you.

This remind us of our friend Nancy, who has a baby products business. She talked to her attorney about the money she needed, but he said his network was no good. Did Nancy stop there? Of course not! She asked him to refer her to a partner at the same law firm who would be interested in helping her find money people. This new attorney was the right connection; he introduced Nancy to a few of his successful, high-net-worth clients in the manufacturing industry who have an appetite for making deals. Voila! With one referral, Nancy expanded her network to include several key investors who could actually help her significantly in the near future.