Session 1
Confirming GA4 Settings and Metrics
Is your Google Analytics 4 set up correctly? Ensure GA4 is capturing the data you need to create reports for informed marketing decisions. These fundamental steps will give you confidence that your data and reports will be correct.
Session 2
Connecting GA4 With Marketing Platforms
Gain a complete picture of your customer journey with data from Facebook ads, X/Twitter ads, and more. Set up cross-platform tracking in GA4 for deep audience insights and platform attribution to improve your targeted campaigns.
Session 3
Finding Key Data and Generating Reports
Make smarter marketing decisions based on impactful GA4 reports and key data. Get comfortable with GA4's dashboard, understand user engagement and conversion, build custom reports, and use data storytelling to present insights effectively.
Session 4
Advanced Reporting and Automation
Explore advanced GA4 reporting with automation, Data Studio, and AI. You'll connect GA4 data with Data Studio (Google Looker Studio), set up automated report delivery, and leverage Google's AI for deeper analysis and predictions.
