GA4 Fundamentals, Reporting, and Insights: Workshop for Marketers

Working Webinar Series

The Modern Marketer's Guide to Google Analytics

Discover the secrets of Google Analytics 4 to generate useful reports and uncover powerful insights about your marketing. Demystify GA4 now with this 4-part Working Webinar Series hosted by Janet Driscoll Miller.

Janet Driscoll Miller

All sessions available to stream now!

Each session is 60 minutes

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Series Overview

Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)? You're not alone. The shift from Universal Analytics to GA4 has brought a wave of confusion, with its new interface, data model, and reporting structure. While GA4 offers powerful insights, its learning curve can be steep, leaving many marketers feeling overwhelmed and unsure how to harness its full potential.

But fear not! This interactive, four-part Working Webinar Series will equip you with the knowledge and skills you need to flourish with GA4. So open your digital workbook, pull up your GA4 account, and prepare your questions—Janet is here to demystify Google's new analytics landscape.

Sessions

Session 1

Confirming GA4 Settings and Metrics

Set up GA4 accurately and capture the data you need for informed marketing decisions.

During session 1, you will:

  • Ensure GA4 settings are set up correctly to preserve data and capture the correct data
  • Configure and implement essential tracking codes for website and app activity
  • Verify and test your GA4 settings to confirm data accuracy

These fundamental steps will lay a solid foundation for your success with GA4, giving you confidence that your data and reports will be correct.

Session 2

Connecting GA4 With Marketing Platforms

Connect GA4 with various marketing platforms like Google Ads, Facebook Ads, and Twitter Ads.

During session 2, you will:

  • Integrate GA4 with Google Ads for campaign tracking, optimization, and attribution
  • Connect other marketing platforms to GA4, including Facebook Ads, Twitter Ads, and other platforms
  • Leverage data across multiple platforms to create unified customer profiles and targeted campaigns with comprehensive audience insights
  • Analyze user journeys across platforms and attribute prospect conversions accurately

By leveraging data sharing and multi-platform attribution, you'll gain a complete picture of your customer journey and create unified profiles for targeted marketing campaigns.

Session 3

Finding Key Data and Generating Reports

Unlock the secrets of finding key data and generating impactful reports.

During session 3, you will:

  • Explore and navigate dashboards, reports, and key data insights
  • Understand key metrics and dimensions, including user acquisition, behavior, engagement, conversion, and custom metrics
  • Build and tailor customized reports to answer specific marketing questions
  • Practice data visualization and storytelling techniques to present insights effectively with charts, graphs, and data storytelling techniques

By uncovering how to use the data you need to make informed marketing decisions, you'll learn how to use the power of GA4 to improve the quality of insights you get—and can report on—from your marketing efforts.

Session 4

Advanced Reporting and Automation

Explore advanced techniques for taking your reporting to the next level with automation, Data Studio, and AI.

During session 4, you will:

  • Connect GA4 data with Data Studio (Google Looker Studio)
  • Set up automated report delivery via email, dashboards, or other channels
  • Leverage AI-powered features in GA4 and Data Studio for deeper analysis and predictions

Turning your data into interactive dashboards and reports will bring it to life in a new way, and you'll learn how to save time and manual effort by setting up automated insights. Plus, you'll explore how AI-powered features in both GA4 and Data Studio can uncover even deeper insights, predict future trends, and help you make better informed decisions.

Headshot of Janet Driscoll Miller

Meet Janet

President and CEO | Marketing Mojo

Janet is the president and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. With over 25 years of marketing experience, she specializes in data and analytics, SEO, and digital advertising. She has helped companies from small businesses to large corporations fix their analytics issues. Janet is Google Analytics certified.

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