Session 1
Content and Behavior Intent Planning
Enhance your demand generation with buyer behavior and psychology know-how. Here's how to observe your prospects' actions and reactions—and how to adjust your demand generation program in response.
Session 2
Lead Scoring and Progressive Profiling
Discover how to properly score your leads, progressively profile your prospects based on behavior, and fill your pipeline with hot leads that your sales department will love.
Session 3
Cascading Your Lead Magnets
Increase the odds that your new lead becomes a paying customer—with an active nurture campaign! Discover how to cascade content into a steady drip of information your customers look forward to receiving.
Session 4
Fulfillment After Conversion
Craft a world-class post-conversion experience that runs on autopilot! With the right nudges in your marketing automation program, you'll build stronger relationships, increasing fulfillment and CLV.
