Session 1
Your Product and Distribution
Pam reveals the concept of a GTM plan and how it differs among industries. You'll refine your offer and your distribution with Pam's templates to gather essential and often-overlooked details.
Session 2
What to Prioritize in Marketing
Because it pulls in prospects, marketing is often the most scrutinized part of a GTM plan. Learn how to adjust your funnel to attract the right audience and make stakeholders happy.
Session 3
Enable Sales to Close the Deal
Your sales team is going to hear questions and objections. With the right sales enablement in place, they'll have the answers they need to close more deals and gain market share.
Session 4
Putting Your GTM Plan Together
Once you have all three pillars planned out—product, marketing, and sales—it's time to weave your content into a comprehensive, all-in-one GTM plan that makes sense to executives and management.
