How to Build a Successful GTM Marketing Plan: Workshop for Marketers

Working Webinar Series

How to Build a Successful GTM Marketing Plan

Your Go-to-Market Plan can make or break a product or service launch. Attract the right prospects with a Go-to-Market Plan that beats the odds. Pam Didner shows you how in this 4-part Working Webinar Series.

Pam Didner

Four 60-minute sessions

Series Overview

If you don't have the right pieces in place for your next launch, your marketing won't attract the right prospects and your sales team will struggle to close deals. That's why you want to do everything in your power to create a comprehensive GTM plan.

This hands-on Working Webinar Series will give you a detailed overview of the three pillars of your GTM plan: product, marketing, and sales. In four sessions, you'll take a critical look at your offer. Bolster your funnel, top to bottom. Enable sales with supporting content. And pull it all together in a comprehensive GTM plan that stakeholders love—giving your launch its best chance at success.

Sessions

Session 1

Your Product and Distribution

Discover what goes into a GTM plan, how GTM strategies change from one industry to the next, and the essential elements that will make your plan a success.

During session 1, you will:

  • Define your GTM strategy based on your product, industry, and business model
  • Include important details in your product and distribution plans to raise your chances for success
  • Gather vital, often-overlooked information you'll need to draft your winning GTM planning document with Pam's comprehensive GTM planning templates

These early steps will build the foundation to your GTM plan—and Pam's templates make it easy to gather everything you need.

Session 2

What to Prioritize in Marketing

Executives and management demand a strong GTM strategy—because without solid marketing behind your offer, there won't be any sales.

During session 2, you will:

  • Harmonize your marketing channels and product distribution channels so they play into one another and build up that elusive "buzz"
  • Prioritize top- or mid-funnel communication based on product awareness and GTM objectives
  • Tie your marketing plan to key success metrics, so you can track your progress and quickly recognize potential pitfalls

Build the buzz around your offer with thought-out PR, launch events, and prioritized multi-channel marketing that captures your audience's attention.

Session 3

Enable Sales to Close the Deal

Your best path to increasing sales is helping the sales team answer buyer questions. So find out what prospects are asking—and build those answers into your GTM plan.

During session 3, you will:

  • Enable sales to improve the odds of a successful GTM campaign
  • Create informative content that prepares your sales team to educate and engage new prospects and existing customers
  • Integrate marketing content into the bottom of your funnel to accelerate and increase conversions

Don't wait for buyer questions and objections. Get ahead of your launch with the sales-enabling content and bottom-of-funnel details your buyers need to make their purchase.

Session 4

Putting Your GTM Plan Together

Get executives and management on board with your new GTM plan by weaving it together in a way that makes sense to everyone involved.

During session 4, you will:

  • Combine the different GTM elements—product, distribution, marketing, and sales—into a comprehensive GTM plan
  • Establish communication and collaboration with the different departments involved
  • Monitor progress and adjust your GTM plan based on established goals and baselines

Don't copy-and-paste your research into a disordered document. Instead, bring your GTM plan to life. Pam walks you through this final step to create a winning GTM plan that wins over stakeholders and improves your odds of success.

Headshot of Pam Didner

Meet Pam

B2B Marketer, Speaker, Author, & Podcaster

Pam Didner is a B2B and tech marketing consultant, writer, speaker, and the author of Global Content Marketing and Effective Sales Enablement. She specializes in creating successful global marketing plans for local sales and marketing teams, and provides internal/external communications consulting, keynote presentations, corporate training, and workshops.

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