Session 1
Researching Your B2B Buyer Personas
Well-researched B2B Buyer Personas fuel relevant content, compelling storylines, and high engagement. Discover which Personas benefit your sales pipeline and what questions to ask in your research phase.
Session 2
Building Your B2B Buyer Personas
You've done your research to identify and round out your ideal Buyer Personas. Now it's time to organize the applicable information into buying stages without making things complex.
Session 3
Putting Your B2B Buyer Personas to Work
Now that you have your Buyer Personas drafted, it's time to put them to work! Learn how they can inform your content, ensuring relevance to your buyers and keeping your pipeline full.
Session 4
Keeping Your B2B Buyer Personas On Point
Your buyers change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To keep up with these changes, your Buyer Personas must stay current.
