B2B Demand Generation and Marketing Automation Consulting

B2B Demand Generation and Marketing Automation Consulting
Get more from your B2B marketing activation efforts

Accelerate Your B2B Demand Generation Marketing Success

Demand Generation often involves massive amounts of activity, content, and measurement without accounting for how our buyers make purchase decisions. This leads to a very busy marketing team that is unsure which activities and content will have the most impact at each stage of the pipeline.

What if you could create an digital customer journey that:

Produces more leads with less effort
Leads to higher conversion rates
Creates better retention, purchase prices, and happier customers

With MarketingProfs DNA (Defensible Net Advantage) Demand, you can.

Perfect Your Pipeline

MarketingProfs DNA | Demand connects data, behavioral marketing, and your goals to create content and automation for the perfect marketing and sales pipeline. We help B2B marketers unravel complexity in order to streamline your demand generation efforts. In other words, we help you do more with less.

Create the Perfect Digital Customer Journey

Hack your buyers brain through data-driven insight into their problems. Blend in your goals and objectives for a unique buyer experience.

Learn Best-in-class Frameworks

Design your demand generation strategy within a world-class framework. We identify how you'll enhance your Attract, Engage, Sell, and Wow strategies for simple, yet effective lead generation.

Deliver the Right Content at the Right Time

Know what content will drive conversions and conversations at each stage of the pipeline. We can create it for you or help you create it yourself.

Improve your pipeline from top of the funnel to close.

MarketingProfs DNA | Demand

If you have a strong content creation team:
This package includes automation journey mapping consulting sessions and bespoke templates for your team to execute against. However, because we want to ensure that the work gets done, we have 2x a month calls with your team to ensure their accountability, answer questions, and provide feedback on content.

What you're buying:

2 automation journey mapping consulting sessions (virtual and each typically 3-5 hours in length)
An automation journey map for one target audience
A content plan
Bespoke templates
10 calls to ensure quality and accountability on your team.

If you're a marketer who also needs help with content:
This package includes automation journey mapping consulting sessions and demand generation content that your team can execute against.

What you're buying:

2 automation journey mapping consulting sessions (virtual and each typically 3-5 hours in length)
An automation journey map for one target audience
A content plan
2 lead magnets [a lead magnet is a piece of content (e.g., e-book, buyers guide, etc.) and an email nurture series]
A welcome email series (typically 3-5 emails)
Three sales emails

If you need outsourced demand generation:
This package includes automation journey mapping consulting sessions and demand generation content that we put into your automation system for you. We are technology agnostic and have deep expertise in almost every marketing automation system on the planet.

What you're buying:

2 automation journey mapping consulting sessions (virtual and each typically 3-5 hours in length)
An automation journey map for one target audience
A content plan
2 lead magnets [a lead magnet is a piece of content (e.g., e-book, buyers guide, etc.) and an email nurture series]
Lead magnet setup in your marketing automation platform
A welcome email series (typically 3-5 emails)
Three sales emails

All of these services are also available as a multi-year subscription with automation journey maps and content plans revisited every 18 months and (if applicable) 4 lead magnets per year.

About Your Consultant

Kenda Macdonald majored in forensic psychology and worked in marketing automation. She noticed that marketers weren't designing customer journeys based on consumer behavior. Kenda knows there is a treasure trove of information out there, waiting to be useful to businesses that are striving for the best for their customers. Kenda is an international public speaker, a multi-award-winning businesswoman, the author of the best-selling book Hack the Buyer Brain and the founder of the world's only behavioral marketing automation agency. Kenda has combined her psychology and marketing proficiency into a framework for demand generation that gets better results.