Get In-Depth, Hands-On Training With MarketingProfs Workshops

Everybody writes—especially marketers. Emails, blog posts, tweets, Facebook updates, PowerPoint presentations: they all count as writing.

But even the savviest of marketers and the most accomplished of writers can use a hand once in a while. After all, writing is a skill that only gets better with expert mentoring, persistence, and—most important of all—constant use. This workshop focuses on audience-centric writing and the fundamental shift in thinking that requires marketers to inspire, educate, and help rather than just talk up benefits and features.

Your customers have questions about their strategy and about your company. And they want answers before contacting your sales team. Good content answers those questions—if you know what they are. Quality content helps you connect with your customers and positions you as an authority in your market. And a positive customer experience makes all the difference in who your customers (and potential customers) trust and who they'll ultimately do business with.

Learn how to design an outstanding customer experience around your self-service marketing content by using client feedback and anticipating the questions your potential customers will have so you can provide the best customer experience from the start of their engagement with you.

Want to increase your revenue? Align your marketing and sales efforts!

With this interactive workshop, you'll learn to think like a salesperson and close the gap between sales and marketing-once and for all! You'll walk away with a three-part sales plan, knowledge of how to optimize the flow of your plan, and some tips and tricks for creating and presenting your plan. You'll even discover how to keep your sales enablement going with Martech stack and sales stack integrations, and how to ensure continuous collaboration and communications.

We know, it doesn't add up, does it? Math + storytelling. Like oil + water. But there are logical sequences in storytelling. Hidden codes. Formulas that will unlock your ability to find, craft, and share enchanting stories. In this workshop, we'll explore the timeless magic that creates compelling stories, plus we'll discover vaults of secret knowledge hidden in experiences that will help you bring forth stories worth telling, worth reading, and worth hearing.

Your digital marketing is only as strong as the strategy behind it. Before you launch your next campaign, make sure your team has the strategy, workflow, and analytics you need for ultimate success.

Discover smart ways to create sustainable, engaging content. Learn how to use your network to implement your strategy, finding new ways to integrate and promote your newly engaging content. And, help your team evolve beyond your campaign launches to determine which metrics matter to prove the success of your hard-earned outcomes, and why.

Marketers want few things more than proof that what we're doing is working. And yet, we struggle mightily with even the basics of effective B2B marketing measurement. In this workshop, you'll tackle measurement head on with the scientific method. When used properly, you'll amplify the effects of what's working, leave behind what isn't working, and most importantly, be able to tell the difference between the two.