Session 1
Personalization Perfected: Conversational AI's Impact on Demand Generation, presented by Drift a Salesloft company
with Caitlin Seele
Buyer behaviors have shifted, and B2C companies are meeting their demands for a better experience. B2B companies are lagging behind—but we don't have to be. What can B2B companies learn from the way B2C companies engage today's buyers?
Session 2
Demand Generation and AI: Conversion Trifecta or Dante's 9 Levels of Hell?
with Kenda Macdonald
Pumping out personalized marketing material with AI is tempting. But before you begin, ask yourself: does this work against my own best interests? In this clip, Kenda highlights nine “sins” marketers commit in our desire for demand gen automation perfection.
Want to watch live? Register now to get access to the full sessions.
Register Now!Session 3
Accelerating AI's Impact Across the Entire Buyer & Customer Journey
with Matt Heinz
Session 4
Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less
with Ardath Albee
Session 5
AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion
with Andy Crestodina
Session 6
The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action
with Jason Hunt
Session 7
Optimize Lead Generation With AI
with Pam Didner
Session 8
Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance
with Ruth Carter
Session 9
How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success
with Christopher S. Penn
Session 10
Session Details Coming Soon
with TBD