What Works in Marketing!
CASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey. more
This Week's Marketing How-To
Six Keys to Writing a Great Case Study
By Doug Stern . "Case study" is really just another way to say "storytelling." The best ones recognize that we all connect on a primal level with anything that begins with "Once upon a time" and ends with "and they lived happily ever after." So how do you write a case study that shows you care, makes your clients feel good, and (indirectly) demonstrates your credentials? more
Upcoming Online Seminar
Direct-to-Consumer PR
September 11
Go beyond the idea of the Direct-to-Consumer press release and put the ‘public’ back into PR with a new look at ways to take the corporate message straight to the purchaser. more
Marketing How-to
Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary Vaynerchuk
By Mack Collier. There's probably no better case study on how a business leverages social media to connect with customers and grow itself than Gary Vaynerchuk's Wine Library. Here, Gary shares the reasons your company should pay attention to social media, and what impact these tools will have in the years to come. more
Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary Vaynerchuk by Mack Collier 
Has Your Telephone Become Your Sales Prevention System? by Todd Miechiels 
Direct-to-Consumer PR Reflects Power of Do-It-Yourself by Gail Martin 
Every Blue Ocean Will Eventually Turn Red; Create an Unfair Advantage Instead by Dr. Dan Herman 
How a Technology Company Leveraged March Madness Live Streaming to...eTelemetry
How a Technology Firm Used Social Media to Build Awareness...Radian6
How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand...XanGo, LLC
How a Small Internet Publisher Doubled Its Email Database &...Tripmela, Inc.
Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletter by Anna Billstrom 
Email ROI, or Kicking Our Baby Out of the Nest by Stephanie Miller 
Email Hygiene: Six Ways to Polish Your List by Eric Groves 
What Do Your Marketing Communications Reveal About You? by Becky Carroll Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary Vaynerchuk by Mack Collier Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletter by Anna Billstrom 
Clearing the Air About Word-of-Mouth by Deborah Eastman 
Six Reasons Word-of-Mouth Doesn't Work by Michael Antman 
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Conventions ’08: Round #2 with Brand McCain
by
C K
Another convention coming to a close gives rise to a conversation we marketers are just getting started. After all, when it comes to political candidatesand political conventionswe're not just talking policy, we're talking brands. And on that note we're back for Round #2. (Round #1 is right here.)
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