Working Webinar Series
Website Conversion Rate Optimization
Discover the website optimization secrets that increase conversion rates for more leads and more sales! Talia Wolf, founder of GetUplift, hosts this four-part Website Conversion Rate Optimization Working Webinar Series.
Apr 23 | May 7 | May 14 | May 21
12:00pm ET | 9:00am PT
Each session is 60 minutes
For best experience, use Chrome to access our event platform
Sessions
Session 1
Your Repeatable CRO Framework
April 23
12:00pm ET | 9:00am PT
Uncover why your website isn't converting as well as it could and take the first step to creating a repeatable CRO process you can count on.
In session 1, you will:
- Discover the biggest CRO mistakes brands make
- Get a CRO framework and a step-by-step process you can use to forever improve your conversion rates
- Learn how to conduct meaningful CRO research
Every good CRO program must start at the foundations. This session will highlight why your current website isn't getting you the results you need—and what to do about it.
Session 2
Mapping Customer Insights
May 7
12:00pm ET | 9:00am PT
Research done, it's time for the step-by-step process to analyze and organize your findings so you and your team can act on it.
In session 2, you will:
- Get Talia's "Customer Compass"—the one document everyone on your team follows for consistently good conversion results
- Analyze and document your research findings to uncover actionable next steps
- Explore the common emotions that impact your prospects' buying decisions
It's not enough to just conduct research. Discover how to translate it into meaningful insights and get your marketing team working to raise conversion rates together.
Session 3
Finding Leaks With a Web Audit
May 14
12:00pm ET | 9:00am PT
CRO isn't the same as fixing a leaky sales funnel. Get Talia's step-by-step website auditing process so you can easily identify why your web copy or design isn't converting.
In session 3, you will:
- Uncover why your existing pages aren't converting
- Identify indicators and rules of thumb that will easily tell you if part of your copy or design isn't working
- Write a plan for your A/B tests and sell it internally so that everyone rallies around your testing ideas
Don't guess at what isn't working. Discover exactly what changes to test on your site so it generates more leads, free trials, or sales from your visitors.
Session 4
Optimizing With Emotion
May 21
12:00pm ET | 9:00am PT
Now that you have your plan and your marketing team is on the same page, it's time to create your new variation and start A/B testing your changes.
In session 4, you will:
- Optimize your copy by adding emotion
- Reduce friction in your design and UX to make it easier for prospects to convert
- Get two emotion-based tests you can run and measure right away
Put emotion and psychology to work on your website, and watch as your marketing metrics reflect the success of your new CRO system. Congratulations, now you have a system you can use again and again!
