Session 1
Situation and Segmentation Analysis: The Foundation for Your Strategy
Marketing isn't a one-size-fits-all message. Instead, it's a strategy designed to connect with different buyers at different stages of their journey. This session gets you started on identifying and addressing those needs.
Session 2
Product Segmentation, Messaging, and Value Propositions
Who do you target? How can you stand out as different? And how do you prove the value of your offer? Present the right information to the right people and watch your sales increase.
Session 3
Modern Marketing Mix
Think of the 7Ps like levers you can pull to adjust the effectiveness of your marketing machine. Get these right and your audience will line up to buy your offer.
Session 4
Marketing Plan: Your Strategy and Implementation in One Deck
There are a lot of moving parts in modern marketing. But Pam pulls it all together into a simple, effective marketing strategy that will have an immediate, positive impact on your marketing.
