Low-Cost and Effective LinkedIn Ads That Convert (Workshop)

Working Webinar Series

Low-Cost and Effective LinkedIn Ads That Convert

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this two-part Working Webinar Series.

AJ Wilcox

Dec 11 and Dec 18

12:00pm ET | 9:00am PT

Each session is 60 minutes

For best experience, use Chrome to access our event platform

Series Overview

LinkedIn is used by over 67 million companies. Which means, as a B2B marketer, your audience is definitely there! And of course, LinkedIn wants you to attract prospects—with paid advertising.

But creating effective ads on LinkedIn can be a challenge. Do ads really have to cost so much? What assets will you need? And how does retargeting work, anyway?

AJ Wilcox has your answers—and more. Host of the LinkedIn Ads Show, AJ walks you through setting up your account with the right permissions, explains how LinkedIn metrics work, and reveals advanced targeting techniques to lower your ad spend.

Download the resources and fire up LinkedIn. AJ's here to share his secrets to effective LinkedIn advertising in this interactive, two-part Working Webinar Series.

Sessions

Session 1

LinkedIn Ads: Getting Set Up for Success

December 11

12:00pm ET | 9:00am PT

Getting started advertising on LinkedIn can feel daunting, but AJ will walk you through what it takes to have success on the platform, every step of the way.

During Session 1, you'll:

  • Set up your account, including access permissions, for effective LinkedIn advertising
  • Dig into conversion tracking & retargeting to help improve your ROI
  • Discover which ad formats are the best to use when you're getting started

AJ reveals the essential first steps to get ads running on LinkedIn, preparing you to launch and scale high-performance campaigns.

Session 2

Advanced LinkedIn Ads: Evaluating & Optimizing Like a Boss

December 18

12:00pm ET | 9:00am PT

Paying a premium to advertise on LinkedIn? Turns out, you have better options that your ad rep won't tell you. In this session, AJ reveals the 5 pitfalls that cause you to overpay for your LinkedIn Ads.

During Session 2, you'll:

  • Optimize your LinkedIn ad account for a more efficient workflow
  • Explore the metrics that inform decisions around campaign performance and scale
  • Discover advanced targeting techniques to lower your adspend and boost ROI

LinkedIn's ad targeting is incredibly powerful. Make it work for you by tracking the right metrics to inform your targeting and finally improve your LinkedIn advertising.

Headshot of AJ Wilcox

Meet AJ

Founder | B2Linked

AJ Wilcox is a LinkedIn Ads pro. Since founding B2Linked in 2014, he's managed over $150M in spend on the platform and become an official LinkedIn partner. He's host of the LinkedIn Ads Show podcast and has managed five of the world's top 10 LinkedIn Ads accounts. He's a ginger & triathlete living in Utah with his beautiful wife and five adorable kids. His company car is a wicked-fast go-kart.

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